The Demi by Paul Mitchell Gold Tone – Ammonia-Free Demi-Permanent Hair Color with Shine & Conditioning PM HAIRCARE Trisodium Dicarboxymethyl Alaninate — chelates

Trisodium Dicarboxymethyl Alaninate — chelates metals and minerals for an ionic detox

Silk protein helps strengthen strands

It is best on dry or towel-dried blonde to lightened hair at levels 7-10

A non-sticky root-lifting spray with built-in heat protection that creates all-day volume on damp or dry hair

The Demi by Paul Mitchell Gold Tone – Ammonia-Free Demi-Permanent Hair Color with Shine & Conditioning PM HAIRCARE Trisodium Dicarboxymethyl Alaninate — chelatesThe Demi by Paul Mitchell in Gold is a professional ammonia free demi permanent hair color that tones, refreshes, and adds shine and conditioning in one application. The Demi by John Paul Mitchell Systems is a demi permanent hair color that delivers rich color, shine, and deep conditioning without ammonia. Part of a line of over 45 shades including Flash Toners, Muted Metallics, and Clear, this 100% vegan, ammonia free, MEA free, low alcohol formula