Magenta PWS Shirt - Washed Denim PO_9547 Hélas is a pioneering brand

Hélas is a pioneering brand translating to ‘unfortunately’ in French

Butter Goods is a Perth based brand that launched in 2008

Crafted from 100% cotton denim with a belt loop waistband

Pairing a love for old-school VX edits and community culture

Magenta PWS Shirt - Washed Denim PO_9547 Hélas is a pioneering brandDescription Magenta PWS Shirt Magenta PWS Shirt in Washed Denim. Tailored to a regular fitting from 100% cotton denim, this new season Magenta shirt is designed with a full length button fastening, contrast stitching and with a contrasting button down corduroy collar. Featuring adjustable cuffs and a curved hem, this blue denim Magenta shirt is finished with a woven flag label, an embroidered chest logo and with custom coconut hardware. Known for