THE ITCH - It’s The Hope That Kills You THE NOTORIOUS BIG 2010’s Diamond Eyes and 2020’s

2010’s Diamond Eyes and 2020’s Ohms — an album that earned them their second and third Grammy nominations — they return with one of the most focused statements of their career: private music

Van Hoen assembled a rotating cast of collaborators

the pitfalls of peer pressure and the unmistakable pull of the city’s intoxicating rave culture

The concept for The Mirror welcomed a collective atmosphere in which simultaneous experiment could occur – the musicians responded to each other in real time

THE ITCH - It’s The Hope That Kills You THE NOTORIOUS BIG 2010’s Diamond Eyes and 2020’sCD Digisleeve with lyric booklet. London alt pop group The Itch release their debut LP on April 10th via Fiction + I OH YOU. On "Its The Hope That Kills You", Simon Tyrie & Georgia Hardy pair dancefloor filling beats with disenchanted pop songwriting to create something that nods to electroclash, indie rock and europop while remaining entirely singular. The Itch are both a product of and the antidote to an age of pessimism.